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4tell | Case Study | Svitla Systems





Web, QA


E-commerce, Digital Marketing


PHP, Magento, jQuery, JavaScript, Bootstrap, CSS, HTML5, Amazon

Project type



4-Tell is a modern digital commerce platform, that drives collaboration, merchandising efficiency, customer loyalty and profitability.

Business Needs:

Create a new Admin Module to bring up-to-date level of user experience.

Analyze the data based on real sales and provide statistics about products, purchases, users, etc.

Simplify the work with admin panel and provide suggestions to Administrators based on data from the sales reports.

Suggested solutions from Svitla:

Developed new Plugin, compatible with Magento community 1.3 and to the latest Magento enterprise API.

Improved recommendations’ management via wizard-like style with simplified steps for storeowners.

Automated recommendations for real-time personalized product suggestions (cross-sell, up-sell, recommendations widgets on the home page, category pages, landing pages, content pages, etc.).

Personalized recommendations plugin to improve step-by-step online sales performance.

Real-time analysis of customers’ online behavior with new flexible API functionalities.

Value delivered

The client received end-to-end solution from Svitla.
The client was managing only non-technical requirements.
Svitla integrated Magento modules with the existing client’s ecosystem.
Deployment to Amazon simplified further support of the product.

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