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AskAvenue | Case Study | Svitla Systems





Web, QA, Desktop




PHP, CSS, REST, jQuery, WordPress, MySQL

Project type



AskAvenue is an e-commerce solution for large companies in the beauty product industry. Based on WordPress and WooCommerce, the online store supports hundreds of various products.

Business needs:

Update, support, customize and extend the functionality of the store.

Improve the store usability and visual product layout.

Create a referral system that allows using the shortcode and displaying on various networks with target audience engagement features.

Suggested solutions from Svitla:

Use WooCommerce plugin as base for eCommerce interactions.

Implement a referral plugin to generate shortcode or links to products.

Develop API to enable external integration based on HTTPS REST protocols with JSON.

Optimize WordPress data access layer for faster interactions.

Value delivered

Fast and high quality functionality fixes and integration with the WordPress platform.
A ready-to-use referral system for affiliate marketing.
Improved UI and visual product layout.
A general functional upgrade of the plugins.

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