Services
Marketing Support Services
Industries
E-commerce & Retail
Product
Our client is an innovative subscription-based e-commerce platform. Customers can subscribe to the curated kids’ wear bundles based on style, fit, and price point and keep the items they like without committing to the whole selection.
The platform runs on the Shopify platform and utilizes a wide range of digital marketing strategies to expand its audience reach, build brand awareness, and, ultimately, increase sales. The client sought full-stack marketing support to review their current marketing strategies, find room for improvement, and further support marketing operations.
Business needs
- Augment the existing marketing team to support critical marketing operations 24/7.
- Develop marketing touchpoints to expand the target audience reach.
- Gain insights into the customer journey to craft better user experiences and offer relevant marketing offers.
- Gain a competitive advantage to enhance the company’s market share and visibility.
Suggested solutions from svitla
- Analyzed website traffic and user interactions using Google Analytics 4 (GA4) and Google Tag Manager (GTM). Set up reports and new audiences for remarketing in GA4.
- Developed event mapping for current (AS IS) and future (TO BE) user journeys to identify and address funnel gaps.
- Defined specific stages in the conversion funnel that needed further improvement and outlined strategic actions.
- Prepared a roadmap for cold email campaigns to increase audience reach and generate sales.
- Designed a user notification roadmap via email to ensure timely and relevant communication with the target audience and increase engagement.
Technologies
Analytics : Google Analytics 4 (GA4), Google Tag Manager (GTM)
Value delivered
- As a result, our team created a roadmap to improving its digital marketing strategy, including user journey research, email marketing campaigns, and more.
- We started by analyzing the current website state, user journey, and analytics tools.
- The Svitla team provided a comprehensive managed marketing support service.
- The project is ongoing, so we’re currently implementing our marketing initiatives and looking to evaluate the results.
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