Leadership Team

Nataliya Anon - a Stanford Business School graduate with Ukrainian heritage, entrepreneur, leader, and strategic implementer - is the Founder and CEO of Svitla Systems.

Nataliya brings to Svitla extensive international business experience, keen cross-cultural knowledge and strong interpersonal skills. Her client-centric approach and relentless dedication to the highest standards have propelled Svitla’s success in the last decade.

Prior to founding Svitla in 2003, Nataliya founded and served as CEO of Lohika Systems (acquired by Altran Solutions Corp. in 2016) Before that, she held management positions at Ernst & Young as well as received private equity and venture capital experience in the US and UK, where she made investments in various emerging technologies and manufacturing companies. Nataliya was a member of the Fourth Class of Growing Entrepreneurs Mentoring Program administered by the Committee of 200. Nataliya was also the co-founder of Ukrainian Students Association at Stanford. She holds a Masters Degree in IT and Accounting from the University of Kansas and an MBA from Stanford University.

Mark has worked the last 20+ years managing large data transformation project for clients including AC Nielsen Advance Technology Group, GE Advance Technology, Department of Defense, St. Jude Children Hospital, WR Berkley Insurance, Ocwen Financial, CNA Insurance, Cameron Harris Group, AgData, Monsanto, American Movil, and other clients. He has worked in implementing technology and product solutions for many clients including application development, package integration, product integration, ERP system implementations, IT Operations, Data Warehousing and Distributed Information Management systems in high data volume businesses involving IBM, Oracle, Sybase, HP, and other technologies.  

Mark’s background includes working with SSADM, ELH, UMT, and other data management frameworks for understanding the life cycle of data from inception to archiving. At AC Nielsen, he worked as a lead data architect for the rewrite of the Nielsen Solution System into a distributed calculation and storage solution to achieve 100 Billion data points for Consumer Package Goods industry. At GE Aircraft Advance Technology, he led the Data Management team for the Performance and Cycle Engineering for managing aircraft engine and flight simulations for the design of next-generation aircraft engines. For other companies such as Nestle NA, CNA, and Northern Trust he led the data warehousing and reporting initiatives for building world-class analytics platforms for marketing, profit profile, customer service, and risk identification. At Tracfone Wireless a subsidiary of American Movil, he led the implementation and design of their next-generation application platform utilizing Distributed Cloud integration and SOA architecture. 

Keith is a leader of creative yet pragmatic business transformations from vision through execution. As a consultant to large, medium, and small enterprises with 20+ years of experience, he performs cross-functional transformations and evolutionary programs (strategy to the roadmap, PMO optimization, project recovery).

Keith’s key focus areas include stakeholder expectations, user and customer experience, governance, impacts to processes, systems, integrations, and data, and delivery quality leading to timely value realization. His systems thinking helps to reveal complexities and dependencies: business models, value propositions, context diagrams, data flows, entity relationships, function/process flows, and stakeholder analysis.

Moreover, Keith has vast experience in program and project management, full life cycle product implementations and custom builds with various models as per client alignment and organization.

Igor joined Svitla in February to supervise and coordinate the management processes in Ukraine. His extensive management and intercultural experience came from leading several business units at ABB, a Swiss-Swedish multinational corporation headquartered in Zurich.

With the rapid growth that Svitla is experiencing his solid team leadership and people management skills and motivation will be more than useful.
 

Jorge Valadez brings over 12 years of experience in corporate sales, marketing and business administration. His Computer Science background, excellent management skills and native knowledge of Mexico IT market create a perfect ground for his leadership in Svitla Guadalajara division, keeping an eye on expanding local operations.

Prior to Svitla, Jorge held various key positions as Delivery Manager and Sales & Marketing Director, in both software development and testing companies, serving global clients from Mexico. He is also passionate about entrepreneurship, founding and effectively selling 2 companies.

Certified by UNIDO, he performed in 2010 as lead advisor to 5 different Export Consortiums, achieving exports to Central, South America and Asia. Jorge holds a bachelor degree in Computer Science from ITESO in Guadalajara, Mexico, and the University of Applied Sciences in Ulm, Germany. He studied Strategic Global Marketing and won a scholarship from Mexico´s Consulate at Silicon Valley to attend the International Summer Program for Entrepreneurs at Stanford University. Currently he is obtaining his MBA degree from Regis University in Denver, Colorado.

Grzegorz Mozdzynski brings over 20 years of experience in Marketing and Sales management having worked with global corporations across the US, UK, Canada, and Europe. Grzegorz’s strong knowledge of the IT industry grounds on partnerships with several technology consulting companies, where, as an Executive Director, he promoted advanced digital transformation projects, high-level semantic vector search, AI, and ML-based search models, eCommerce and retail search solutions. Furthermore, prior to Svitla Grzegorz worked as Marketing Director supervising marketing strategies, brand positioning, and communication development of such big brands as Nokia, Emporia, and F1 Racing in local and regional markets. Cooperation with these global brands also implied reaching extensive growth goals, leading sales teams, generating sales strategies, campaigns, and activities.

With over 20 years of experience in technology implementation and development, Lawrence Franzoni is a highly accomplished professional. He possesses a proven track record of leading large enterprise transformation initiatives, effectively moving organizations from a state of lacking data clarity to a data-driven position. Throughout his career, Lawrence has worked with data analytics and operations teams across the United States, Europe, and India, thereby gaining a deep understanding of data in various industries and organizations of all sizes, ranging from large enterprises to startups.

In addition to his role in helping our clients organize and structure their data, Lawrence also leads the Sales team in the Midwest as the Regional Vice President of the Midwest. At Svitla Systems, he plays a critical role in ensuring that our clients gain the insights necessary for making informed decisions, by overseeing the implementation of Business Intelligence software, once the data is cleaned and made accessible.

Anna has 10+ years of experience in software development and leads the group of Project Coordinators to make sure that Svitla Systems satisfies customers' needs quickly, meets expectations, and solves the Ad-hoc cases. Besides, Anna manages fixed-price and T&M projects from the requirements gathering to the launch and future support. Her vast experience includes overseeing the projects for such well-known companies as Amazon, TripAdvisor, Deutsche Borse AG, Logitech, Coupa and others. 
 

As the Chief Technical Architect, Kostyantyn Kharchenko leads the technical department as our IT guru and sets up the strategy and processes standards. Kostyantyn has over 20 years of experience in complex software systems development and design. His strong engineering background has contributed to Svitla’s continued success.

Kostyantyn’s previous work experience includes top technical positions in such prominent companies as Digital Equipment Corp., Compaq Corp, Intel and Panasonic. His deep understanding of the emerging industries and strong technical skills allow him to help Svitla’s clients create technologies of the future.

Kostyantyn holds Masters and PhD degrees in Computer Science from the Kyiv Polytechnic Institute, one of the top academic institutions in Ukraine.

Viktoria supervises the general strategy and everyday work of Svitla’s European Recruitment Department. Her over 14 years of experience in managing recruitment processes of such Information Technology leaders as Luxoft and Cogniance, help her in building a highly effective approach for Svitla.

Viktoria focuses on full-cycle recruiting performance, updating and designing new procedures, processes, and KPIs. She is also responsible for coaching the Recruitment team while driving them to further success.

Her talents and professional skills are undoubtedly key ingredients of the high-quality services level we provide to our clients, finding top candidates tailored to their requirements and projects. At the same time keeping top-standards of candidate relations, conducting essential care throughout the whole recruitment process.

Alanis Fallas supervises the everyday activities of our Costa Rica division and recruits qualified candidates for Svitla in Costa Rica. Prior to joining Svitla, Alanis has worked in tech companies from small startups and agencies to large transnational corporations. With many years of experience in charging recruitment, Alanis has developed an exceptional skill to identify and attract the best talent on the market based on the needs required by the client. 

In Svitla, apart from creating and maintaining a candidate pipeline and HR recruitment process, Alanis steers the process of building a vibrant Svitla tech community in Costa Rica, managing a smart way to welcome amazing peers from Svitla glocal locations to enjoy the best perks, accommodation, and beauty Costa Rica can offer.

Viktor Tsyuk is responsible for the financial side of Luneba’s operations. Viktor has held senior accountant appointments for more than 20 years of experience and has a deep understanding of the economic and financial topics, especially as they relate to the IT industry. Thanks to his attention to detail and proactive approach, Luneba’s cooperation with clients and partners runs smoothly and without delays. Since 2007, Viktor holds a certificate from the Ukrainian Auditors Association.

Viktor is a graduate of the Ivano-Frankivsky Ukrainian National University and International Business Institute, with a specialty in Economics.

Prior to supporting Svitla, Teebu Philip led horizontal technology business functions in the four traditional towers of IT: development, operations, PMO, and governance. Teebu brings a rich and varied wealth of experience having worked in organizations of all sizes from large enterprises to startups. Teebu has practical hands-on experience as well as global management experience with distributed IT Development and Operations teams in the US, Europe, and India.

Teebu has deep knowledge of enterprise architecture, systems integration, SaaS, DevOps, and Cloud Technologies. Teebu has led large enterprise transformation initiatives and startups moving from MVP to MMP to stable operations.

Teebu has a Master’s degree in Computer Engineering from Penn State University and a bachelor's degree in Computer Engineering from North Carolina State University.
 

Beatriz has Human Resources experience of more than 15 years of which 8 have been in the IT industry. At Svitla she took the proactive role in managing our fastly growing Mexico Team. By summarizing her work as ATTRACT, MAINTAIN AND RETAIN, she is responsible for creating and maintaining our teammates' journey from a candidate to an employee. Following the unparallel passion for building effective communications, Beatriz designs the unparallel Svitla’s open-door culture, leading staff management, development, maintenance and retention, focusing all her efforts on making a workplace experience beneficial for all our employees. 

Beatriz is a dynamic hands-on professional with the ability to lead, partner and solve issues and deliver high-quality and efficient customer service in a fast-paced, diverse and growing environment.

Beatriz holds a degree in Public Accounting and is obtaining her MBA degree in Human Resources.

As the Delivery Manager, Johan is responsible for working closely with Svitla's Sales and Projects teams to secure new clients, screen candidates, and plan resources. He is one of the primary points of contact for new and existing clients and is responsible for delivering world-class client experiences, expanding the magnitude of our client relationships, and serving as the primary escalation point for clients as needed. Johan has a strong background in delivering digital products and a solid understanding of software development using Agile and waterfall methodologies.