Strategic Outsourcing: Changing the Game, Balancing the Competition

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As the world endured economic downturns during the first decade of the 21st century, organizations began to entertain the prospects of strategic outsourcing, managed service, and shared services. Such business foresight came about in an effort to re-evaluate their existing models and structures and to ensure their survival in the rough and tumble of stiff competition. While outsourcing firms have been providing their services to various organizations since the latter part of the 20th century, they also had to make concessions since they had to deal with potential clients who do not have financial leeway and are desperately trying to cut costs to keep afloat in the surge of the so-called economic tsunamis.

The outsourcing industry somehow presented itself as a lifesaver for many companies hit by economic crises. This is mainly attributed to the capability of outsourcing companies to facilitate quick restructuring of the current business model, enabling it to adapt to a technologically-advanced and converged environment. If large-scale organizations were to travel back in time, most of them would take on a different business model. Adapting Darwin’s theory of natural evolution, it is postulated that changes in the business environment creates a domino effect, affecting demand, competition, and business practices. As expected, economic downturns contributed to the transformation of entire organizational structures and business models.

Recent economic issues that plagued western countries have literally choked the life out of numerous companies, forcing most to shut down. For companies which are barely managing to survive, outsourcing companies have become a safe haven even for skeptics. The popularity and success of the outsourcing industry in saving the business sector has caught the attention of the government sector, opening new opportunities for outsourcing companies to exploit. Caught in an era plagued with reduced funding and limited choices, the outsourcing industry was practically at the right place at the right time.

Despite the growing interest in outsourcing, some are still reluctant to take the path which saved innumerable companies from the financial devastation that left a lot of organizations in shambles. Majority of those who decided not to pursue the outsourcing option either cannot justify the costs involved in the transition, or simply avoided the responsibility of making a decision that could make or break the company. However, as the economy shifted to a recovery phase, a growing number of leaders have begun to seriously contemplate on what transpired during the economic disaster. Furthermore, these leaders have come to realize the long-term benefits that outsourcing has to offer.

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There is a popular misconception that as more money is being saved by a company through outsourcing, the greater the possibility of the company outsourcing additional business processes. However, the outsourcing industry has proven time and again that this is not the case. The strategic outsourcing philosophy dictates that as organizations begin to realize the benefits of outsourcing, it also provides the company with a deeper understanding as to which business processes are appropriate for outsourcing and which ones need to stay in-house.

The experience gained by the outsourcing industry through the years has enabled it to offer its services to a wider audience. For example, small and medium-scale enterprises (SMEs) were able to turn the tables on large companies by utilizing strategic outsourcing as the game changer. Gone were the days when SMEs simply cannot compete with large multi-national corporations due to the large difference in resources and manpower. Partnerships between SMEs and outsourcing companies have completely rewritten how the game is played due to the improved business capability and reach enjoyed by SMEs. You need not be the biggest player in the field to score the goal if you can rewrite the rules and if you know when to field in your game changer – strategic outsourcing balances the scorecard in your favor.

FAQ

What is strategic outsourcing?

Strategic outsourcing is the selective, long-term delegation of particular business processes to external parties in the quest for resilience, efficiency, and competitiveness—not just in the quest for lower costs. Firms thus decide, as they grow increasingly adept at managing partnerships, which activities should be performed by partners and which should remain core and in-house rather than simply outsourcing all that can be outsourced.

What is outsourcing in strategic management?

Outsourcing is defined as the strategic use of external providers for carrying out certain business activities in such a way that they become aligned with the long‑term competitive strategy of an organization. Strategic outsourcing transcends the traditional notion of outsourcing for cost reduction purposes and involves business model transformation, resource redistribution towards the core functions, and increased agility in responding to market and technological dynamics. By judiciously deciding which operations to outsource and which to retain, firms can build resilience, enhance performance, and, in some instances, level up against larger rivals.

What is the primary focus of strategic outsourcing?

The main goal of strategic outsourcing is to improve the organization’s resilience, efficiency, and competitive edge by selecting and handing over some business processes to external parties. It is not just about cutting costs in the short run but rather about a long-term plan to adjust business models, keep up with changes in technology, and put the company in a favorable position to sustain growth and survival. This method enables firms to learn more clearly which activities should be outsourced and which ones must remain in-house. In the end, it enhances the firm’s ability to do business and expand its market share.

Who benefits from outsourcing?

Strategic outsourcing is, in essence, a practice of fostering the general infusion of resilience, efficiency, and competitive edge into an organization through the careful choice and delegation of some business processes to external providers. The objective is not just short-term cost savings but long-term plans involving the optimization of business models, adjustments to technological changes, and strategic positioning for continuous growth and survival. This helps companies learn which activities are better performed by external parties and which they should keep within their organization, thereby improving business capabilities and enhancing market reach.

What jobs are commonly outsourced?

Jobs commonly outsourced are those business processes the external party can standardize, scale, and deliver efficiently – such as IT, customer service, back-office operations, or even some administrative work. They are also activities inside an organization that consume resources but are not core to defining its unique market positioning. With time and based on experience with outsourcing, companies continuously fine-tune what jobs and processes are best outsourced or must remain in-house to keep core competence and strategic control protected.