Achieving a 10% higher conversion rate with an updated e-commerce store


Beauty Retail on Shopify


Web, Front-end


Healthcare & Life Sciences, E-commerce & Retail


Shopify, Vue.js, Figma

Project type

BPA, Web App


Our client is a global leader in personalized beauty subscriptions, offering a variety of services from sample to full-sized items, as well as celebrity-curated collections and their own personal care brand. Leveraging product innovation, machine learning, and a community-first approach, they democratize beauty, enabling customers to explore and express their unique beauty every day. Their cutting-edge technology platform uses millions of member data points to create coveted beauty subscriptions and has accumulated over 200 million product reviews.

Business needs:

- Develop a new, speed-optimized template for a Shopify store.

- Provide expert Shopify guidance for project planning and execution.

- Modify existing themes on other brand websites.

- Create an enhanced user experience that aligns with brand identity and increases conversion rates.

Suggested solutions from Svitla:

- Provided a comprehensive review of the existing Shopify themes followed by a strategic update.

- Leveraged our expertise in Shopify customization to create new, speed-optimized themes using Vue.js.

- Employed our advanced knowledge of the Liquid template language to customize functionalities.

- Utilized newly created Figma designs to guide the redevelopment process.

- Managed client expectations and project timelines effectively with proven project management strategies.

Value delivered

Successfully implemented the developed Shopify templates, which remain in use.
Realized measurable benefits, including an up to 10% increase in conversion rate and a 20% boost in website speed.
Simplified Shopify theme management leading to increased sales and cost reduction.

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