Services
Mobile Development
Industries
E-commerce & Retail
Product
Our client has been one of the leading Latin American jewelry makers for 30 years. Their primary task was to create mobile applications, on both iOS and Android, for their online jewelry store, which works under a multi-level model.
The company engaged Svitla Systems to build its e-commerce mobile app, capitalizing on our expertise, strong presence in Latin America, and commitment to delivering high-quality products.
Business needs
Marketing team challenges:
- Increase conversion rates from visitors to customers.
- Lower return rates impacted profitability and customer satisfaction.
- Resolve challenges in tracking inventory levels and fulfilling orders.
- Enhance customer engagement rates.
Customers challenges:
- The company needed to have its first mobile application to sell products beyond its website and distribution points.
- Due to the extensive range of jewelry, customers found it difficult to discover new items or locate specific pieces that matched their preferences.
- Lengthy or confusing checkout process deterred customers from completing purchases.
- Customers needed customized recommendations to find jewelry that suited their style or budget.
- Due to security and privacy concerns, customers hesitated to share personal information or make online purchases.
Suggested solutions from svitla
User Research: Svitla Team initiated extensive user research to deeply understand the target audience’s preferences, pain points, and shopping behaviors. This research included surveys, interviews, and usability testing to gather actionable insights.
Design Thinking: Based on the insights from our user research, we applied design thinking principles. This involved empathizing with users, defining problems, ideating solutions, prototyping, and testing. This iterative process was crucial in creating designs that are not only appealing but also highly functional and user-centric.
Technical Implementation: We leveraged the advanced capabilities of both iOS and Android platforms to develop a robust and intuitive app, using their existing website back-end services.
Key features included:
- Enhanced Navigation: Implemented robust search and filtering options and visually appealing product displays to simplify the discovery of jewelry items.
- Rich Product Details: Provided detailed product descriptions, high-quality images, and videos to enhance the shopping experience and reduce return rates.
- Simplified Checkout: Streamlined the checkout process by minimizing steps, integrating multiple secure payment options, and clear order confirmations and tracking of shipments.
UX/UI Design: Implemented new designs provided by the client.
Personalization and Security: We utilized user data to offer personalized product recommendations and promotions, enhancing the shopping experience. We implemented state-of-the-art payment gateways, data encryption, and fraud prevention measures to ensure trust and security.
Engagement and Loyalty: To enhance customer loyalty and encourage repeat business, we introduced features like push notifications and loyalty programs to keep users engaged and motivated to return.
Technologies
iOS: Swift
Android: Kotlin
Mobile App Platforms: App Store Connect, Google Play Console
UI Frameworks: UIKit for iOS and Jetpack Compose for Android
Additional Tools and Technologies: Git
CI/CD: Jenkins, GitLab
Payment Gateways: OpenPay
Value delivered
- Presence on mobile platforms allows the client to differentiate itself from competitors and gain a competitive edge.
- Increased the jewelry store's reach to a wider audience through mobile devices.
- More convenient and engaging shopping experience, leading to increased customer satisfaction.
- New sales channel, potentially leading to a boost in sales and revenue.
- Ability to gather valuable data on customer behavior and preferences, aiding in future marketing and product decisions.
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