Services
Web Development
Industries
Sport & Entertainment
Product
Our Client’s product catalogs all available football videos and stories into one website. It is the only online soccer website that breaks down football videos to categorize them by player, team, or manager and records the source.
Business needs
- Speed up the website for mobile devices and make it mobile responsive.
- Add integrations with social media.
- Integrate push notifications for subscribers.
- Add live score and integrate it with third-party systems.
Suggested solutions from svitla
- Optimized core libraries and upgraded WordPress to the latest version.
- Integrated a plugin from the WordPress plugin library to send push notifications instead of developing it from scratch.
- Integrated Google AMP to deliver content faster on mobile devices.
- Integrated with social media and Facebook’s Instant Articles to automatically repost all articles to the Product’s Facebook page.
- Integrated the PushCrew plugin to send notifications with the latest news.
- Reviewed and refactored the existing code to fix critical bugs.
Technologies
CMS & Backend Language: WordPress, PHP
Frontend Frameworks/Libraries: jQuery, JavaScript, Bootstrap, Google AMP Pages
Databases: MySQL
Value delivered
- The website’s scalability was greatly improved: it now serves 5 million unique visitors per month, with 60+ million page views.
- The refactoring simplified the provision of additional support of the solution and made it easier to add new features.
- By making the UX mobile-friendly, there was a significant increase in the user base.
- Integration of push notifications increased user awareness and users now spend more time on the Client website.
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