
Web
Influencer Marketing Platform
Services
Back-end, Front-end, Cloud
Industries
Digital Marketing
Technologies
JavaScript, React, Python, Ruby on Rails, AWS
Project type
Web App
Product:
Our client is an Influence Marketing Platform with a custom network of hundreds of influencers with the right target audiences for different brands. The platform includes Identification & Recruitment, Content Creation, Campaign Management, Reporting & Analysis, and Custom Campaigns subsystems. The platform provides marketing content for popular social networks and media, including TikTok, Instagram, YouTube, etc. Moreover, it allows clients to work with maximum exposure, access hundreds of pieces of on-brand content for marketing, and improve ROI on ad spends. Marketing teams can save time and budget during engaging influencers and handling operations, monitoring and analytics.
Business needs:
- Enhance the Influencer Marketing Platform to manage all aspects of campaigns for leading global brands, from strategy to reporting.
- Expand the range of profile data and social media content (text, images, videos, short videos) to increase impact on target audiences.
- Establish a stable data loading framework and ensure data integrity for marketing purposes via pipeline construction.
- Improve social media and video service integrations by updating APIs.
Suggested solutions from Svitla:
- Enhance the Influencer Marketing Platform to manage all aspects of campaigns for leading global brands, from strategy to reporting.
- Expand the range of profile data and social media content (text, images, videos, short videos) to increase impact on target audiences.
- Establish a stable data loading framework and ensure data integrity for marketing purposes via pipeline construction.
- Improve social media and video service integrations by updating APIs.
Value delivered
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