Web

scroll

Influencer Marketing Platform

Services

Back-end, Front-end, Cloud

Industries

Digital Marketing

Technologies

JavaScript, React, Python, Ruby on Rails, AWS

Project type

Web App

Product:

Our client is an Influence Marketing Platform with a custom network of hundreds of influencers with the right target audiences for different brands. The platform includes Identification & Recruitment, Content Creation, Campaign Management, Reporting & Analysis, and Custom Campaigns subsystems. The platform provides marketing content for popular social networks and media, including TikTok, Instagram, YouTube, etc. Moreover, it allows clients to work with maximum exposure, access hundreds of pieces of on-brand content for marketing, and improve ROI on ad spends. Marketing teams can save time and budget during engaging influencers and handling operations, monitoring and analytics.

Business needs:

- Enhance the Influencer Marketing Platform to manage all aspects of campaigns for leading global brands, from strategy to reporting.

- Expand the range of profile data and social media content (text, images, videos, short videos) to increase impact on target audiences.

- Establish a stable data loading framework and ensure data integrity for marketing purposes via pipeline construction.

- Improve social media and video service integrations by updating APIs.

Suggested solutions from Svitla:

- Enhance the Influencer Marketing Platform to manage all aspects of campaigns for leading global brands, from strategy to reporting.

- Expand the range of profile data and social media content (text, images, videos, short videos) to increase impact on target audiences.

- Establish a stable data loading framework and ensure data integrity for marketing purposes via pipeline construction.

- Improve social media and video service integrations by updating APIs.

Value delivered

Sustainable growth in projects and sales, and faster development of new features.
Improved quality of data acquisition from online profiles and diverse content types.
Enhanced impact on target audiences, improved social media and video service integration for users and influencers.
Reduced client-side errors on the Influencer Marketing Platform, resulting in more stable marketing campaigns and less problems for end users.

Have a project in mind?

We'd love to help! Briefly describe your project, and we will contact you within a day.

Thank you!
We will contact very shortly.

Your message is recieved. Svitla's sales manager of your region will contact you to discuss how we could be helpful.