Nataliya Anon

СEO and Founder

My Mission

I would compare the role of the CEO to the captain of the ship. Being at the helm of the company, I determine, enable, and implement the company’s strategy – where the ship is going and where to move next. I have to evaluate how revamp our internal processes at inflection growth points, constantly stay ahead of competition, follow industry trends, and implement new technologies. There is never a dull day for me – leading Svitla is always interesting and challenging.

My Philosophy

I believe that there are two key ingredients of being a successful entrepreneur: hard work and perseverance. To start a new business you have to work relentlessly and move many barriers. My key principles are to stay humble, strive for full realization of my capabilities, and do good in the process.
My success is my personal professional growth. I have grown tremendously alongside Svitla from all the years of leading the company, interacting with management team, IT experts, and industry leaders. It is wonderful to create a company culture where you can learn from others and grow professionally with them.

Life Work Balance

I see work and life not as opposing forces, but as parts of a single, sustainable rhythm. Building and leading a company requires focus and responsibility, yet long-term success is only possible when there is space to recharge, reflect, and stay grounded. I value time with family, personal interests, and moments away from day-to-day operations, because they bring clarity and perspective back into my work.
Maintaining this balance helps me lead with energy, sound judgment, and a long-term view, both for myself and for the company.

Biography

Degrees:

The University of Kansas, Masters Degree in IT and Accounting

Stanford Graduate School of Business, MBA, 1999-2001

Accomplishments:

Angel One Venture Fund Advisory Board 2022 – Present

Ukrainian Catholic University Foundation Board Member 2022 – Present

Initiator of the Stanford Ignite Ukraine program 2024-2027

Endeavor.org Board for Ukraine 2024 – Present

ENGin Board of Directors 2024 – Present

Co-founder of Ukrainian Stanford Student Association, 2000

Speaks 4 languages: Ukrainian, English, Spanish, and Italian

Professional Achievements:

Member of the Fourth Class of Growing Entrepreneurs, mentoring Program administered by the Committee of 200, 2000

Woman-owned business certification, 2013 – present

Gold Winner, Globee®, Female Entrepreneur of the Year, 2023

Gold Winner, TITAN, Women in Business Awards, 2023

Silver Winner, Stevie Awards, Best Female Entrepreneur, 2022-23

Silver Winner, Winner in the Women World Awards, 2021

Winner, US Women in IT, 2021

Winner, CEO World Awards, 2020

Founder and ex-CEO of Lohika Systems (acquired by Altran Solutions Corp. in 2016), 2001- 2003