Nataliya Anon

СEO and Founder

“Svitla began with a simple belief: do good, and the world will be good to you. Every day I see it come true in our people, who learn from one another, grow together, and build warm, genuine relationships with the clients who trust us.”

My Mission

I would compare the role of the CEO to the captain of the ship. Being at the helm of the company, I determine, enable, and implement the company’s strategy – where the ship is going and where to move next. I have to evaluate how revamp our internal processes at inflection growth points, constantly stay ahead of competition, follow industry trends, and implement new technologies. There is never a dull day for me – leading Svitla is always interesting and challenging.

My Philosophy

I believe that there are two key ingredients of being a successful entrepreneur: hard work and perseverance. To start a new business you have to work relentlessly and move many barriers. My key principles are to stay humble, strive for full realization of my capabilities, and do good in the process.
My success is my personal professional growth. I have grown tremendously alongside Svitla from all the years of leading the company, interacting with management team, IT experts, and industry leaders. It is wonderful to create a company culture where you can learn from others and grow professionally with them.

Life Work Balance

I see work and life not as opposing forces, but as parts of a single, sustainable rhythm. Building and leading a company requires focus and responsibility, yet long-term success is only possible when there is space to recharge, reflect, and stay grounded. I value time with family, personal interests, and moments away from day-to-day operations, because they bring clarity and perspective back into my work.
Maintaining this balance helps me lead with energy, sound judgment, and a long-term view, both for myself and for the company.