An Award-Winning Solution For A Leading Online Bank

Industriy Insurance

Service AU Solution, Web Development

Product

As a digital bank with no physical branches, ME relies on its website to be a one-stop shop. As a digital bank with no physical branches, ME relies on its website to be a one-stop shop.

Business needs

However, ME’s subpar mobile browsing experience prevented ME from acquiring and servicing its customers and didn’t support its digital brand. Our four broad goals for ME were to:

Create a website that works on all devices and browsers, so both existing and prospective customers have great user experience.

Create a website where customers can easily self-serve and find the information they are looking for

Future-proof the website by choosing a platform that caters to personalization

Make content editing easier without relying on developer skills.

The existing CMS seriously limited ME’s agility and lacked key functionality and features. In response, ME established a working group and considered three alternate CMS platforms. The evaluation process highlighted that Kentico was the logical choice for ME.

Suggested Solutions from Svitla

Svitla Systems worked closely with ME to deliver a fully responsive digital experience that aligns with the bank’s technologically savvy reputation. Using a collaborative, iterative approach, Svitla delivered high-value, working software quickly and effectively with less risk. Svitla collaborated with key stakeholders to identify the range of features required. Most of the features identified as mandatory for the ME Bank website were available out of the box, as part of the core Kentico CMS offering.

They include:

A new solution that schedules and updates ME’s rates automatically, supplanting the previous manual process.

An enhanced version of the default Kentico search capability that adds autocomplete, faceted search, featured results, and search spelling corrections.

The capability to surface content in feeds to present interesting and related content to customers.

Value delivered

Since the launch of the new site, the search function has seen a 147% increase, with visitors staying longer and visiting more pages.

The number of visitors across all devices has remained consistent pre- and post-launch, which is a strong result considering the bank’s post-launch period included the usual lull during Christmas and New Year.

There has been improved engagement among both desktop and mobile users, with page sessions and session durations increasing by approximately 1.25% for desktop users and 4.60% for mobile users.

There has been an average increase of 7.16% across overall product applications.

Since going live with the new website, calculator usage has increased by 358%.

Later, the new ME site was named the Kentico Financial Services Site of the Year – an international award that seeks out the best Kentico implementations, which are then voted for by the public.

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