Customer loyalty software for restaurants we provide

Restaurant loyalty software that wins back the guests you’re about to lose

Most programs reward regulars who would come back anyway. We build loyalty software that uses AI to spot guests drifting away and send the offer most likely to bring them back.

Why points alone don’t build loyalty

A points program can grow its member count and still change nothing. Discounts go to guests who were already coming, while first-timers never make a second visit. The guest profile sits in the POS, the app, and the delivery platforms, and none of them talk.

Svitla builds restaurant loyalty software around one guest profile across dine-in, pickup, delivery, and catering. Rewards, offers, and messages follow each guest’s real behavior. Marketing teams see which offers bring guests back and which only give margin away.

Who we serve

Single-brand chains

One menu and one app, with loyalty that has to work the same way at every location.

Multi-brand restaurant groups

Several concepts that want one guest profile and rewards guests can earn and spend across brands.

Franchise systems

Franchisors who run the program centrally while franchisees fund rewards and see their own results.

Challenges we address

Toast data from Q1 2026 shows that only 7% of a restaurant’s guests visit more than once, yet they can drive up to 50% of order volume. The same data shows loyalty members returning at roughly four times the rate of walk-ins.

Rewards that go to the wrong guests

On paper: Members redeem rewards every week.

In reality: Most redemptions go to regulars who would have visited anyway, while new guests churn after one visit.

How Svitla solves it: Offers target the second, third, and fourth visit, when habits form. Regulars get recognition and experiences instead of blanket discounts.

A guest profile split across channels

On paper: You know your loyalty members.

In reality: The same guest appears as a dine-in card swipe, an app user, and an anonymous delivery order.

How Svitla solves it: Identity matching links POS, app, online ordering, and Wi-Fi data into one profile, with consent tracked for every channel.

Offers nobody can measure

On paper: The last campaign drove a spike in visits.

In reality: Nobody knows how many of those visits would have happened anyway.

How Svitla solves it: Control groups and incremental lift reporting show the true return of each offer.

Our process at Svitla

STEP 1

We study your guest data

We analyze visit frequency, spend, channel mix, and churn across your POS and digital channels.

STEP 2

We design the program with you

We agree on earning rules, tiers, rewards, and the margin each reward can afford.

STEP 3

We build the guest profile first

POS, app, and ordering data connect into one profile before any campaign goes live.

STEP 4

We launch in test markets

A few locations run the program first, with control groups to measure real lift.

STEP 5

We scale and keep testing

The program rolls out brand-wide, and offers keep improving through controlled tests.

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Unified guest profile

Links POS, app, online ordering, delivery, and Wi-Fi data.

Records visits, spend, favorite items, and dietary preferences.

Tracks marketing consent by channel.

Merges duplicate profiles automatically.

Flexible earning and rewards

Supports points, visits, spend tiers, and paid memberships.

Offers item rewards, experiences, and early access.

Lets guests earn and redeem across brands where you allow it.

Controls reward cost by item, location, and daypart.

Personalized offers

Builds segments from behavior, such as lapsing or first-time guests.

Triggers offers after the first visit, on birthdays, or after inactivity.

Suggests items based on order history.

Caps offer frequency to protect margin.

Omnichannel engagement

Sends push, email, and SMS campaigns.

Shows rewards at the POS, in the app, and in online ordering.

Supports in-app wallets and digital gift cards.

Pauses messages after a guest opts out.

Feedback and recovery

Sends short surveys after visits and orders.

Alerts managers to low scores in real time.

Issues recovery offers within rules you set.

Links feedback to location and shift.

Program analytics

Tracks active members, frequency, and spend against non-members.

Measures incremental lift with control groups.

Reports reward liability and cost by brand and location.

Compares franchisee performance on agreed metrics.

Is custom restaurant loyalty software the best option for your needs?

Answer a few simple questions to find out whether you should choose a custom solution or a pre-built restaurant loyalty platform.

1 / 8

Do your POS, app, and online ordering each keep separate guest records?

Do most rewards go to guests who already visit often?

Can you measure the incremental lift of each campaign?

Do you run several brands that could share one program?

Do franchisees need their own results and reward funding?

Has an off-the-shelf loyalty tool limited your program design?

Would churn prediction or personalized offers change your marketing?

Important integrations for restaurant loyalty solution

POS

Checks, items, and payment tokens link visits to guests.
Rewards apply at the register without manual codes.

Mobile app and online ordering

Digital orders add to the same guest profile.
Rewards and offers show at checkout.

Third-party delivery platforms

Order data links to guests where platforms share it.
Packaging inserts and QR codes invite delivery guests into your program.

Reservations and waitlist

Visit history and preferences reach hosts before guests arrive.
Special occasions trigger tailored offers.

Email, SMS, and push platforms

Segments and triggers flow to your messaging tools.
Opens, clicks, and opt-outs feed back into the profile.

Payments and gift cards

Stored value and gift cards sit in the same wallet as rewards.
Card-linked offers apply without an app scan.

More repeat visits

First-time guests come back sooner.

Lapsing guests return before they're lost.

Members visit more often than before.

Higher spend per visit

Item suggestions lift average check.

Tier goals encourage larger orders.

Add-on offers match each guest's habits.

Lower discount waste

Offers go where they change behavior.

Frequency caps protect margin.

Lift reports cut campaigns that don't work.

More direct orders

Rewards pull guests from third-party apps to your own channels.

Direct orders keep guest data and margin in-house.

Delivery guests join the program through inserts and QR codes.

Guest data and program design

We analyze a year of POS and digital data to measure frequency, spend, and churn. We match records across channels to see how fragmented profiles are today. With your marketing and finance teams, we design earning rules, tiers, and reward costs. The result is a program model with expected lift and reward liability.
Profile, rewards engine, and integrations

We build the unified guest profile, consent tracking, and rewards engine. We connect the POS, app, online ordering, and messaging tools. We test every earning and redemption path at the register and online before launch.
Test markets, AI, and scale

We launch in test locations with control groups and measure lift weekly. Churn and offer models train on the new data. The program then rolls out brand by brand, with offers improving through ongoing tests.

How much does restaurant loyalty software cost?

A loyalty solution for one brand, with points, rewards at the POS, and basic campaigns, typically starts around $40,000. A multi-brand or franchise system with a unified guest profile, AI offers, and many integrations can reach $250,000 or more. Integration count, program complexity, and personalization scope drive most of the cost.

Want to understand the cost of your restaurant loyalty software?

Calculate the cost

Check our client success cases

Rainmaker: Hotel Guest Portal

Project Type Web Development

Industry Hospitality & Travel

Get insights into how we optimized the Resident Portal, enhancing user satisfaction and operational efficiency through streamlined project management, revamped UI architecture, refined CI/CD, extensive test coverage, ensuring reliable cloud deployment and reduced operational costs.

Global Traveling Platform Monitoring

Project Type Cybersecurity Services, Managed Operations Support

Industry Hospitality & Travel

Uncover the ways we established a comprehensive security team for the world's largest travel platform, implementing 24/7 monitoring, threat detection, and best security practices, significantly enhancing the platform's defense against data leaks, phishing, and vulnerabilities.

Hotel Customer Experience Platform

Project Type Web Development

Industry Hospitality & Travel

Discover how we augmented a hotel CRM and guest marketing platform. By deploying an experienced full-stack development team, we enhanced the admin panel's UI and overall user experience, streamlined testing and onboarding processes, and introduced a new data streaming service.

Consulting

We analyze your guest data and current program. You get a program design with expected lift, reward cost, and a phased roadmap.

Engineering

We design, build, and test your loyalty solution, from the guest profile to rewards at the register. Our teams cover mobile apps, rules engines, and POS integration.

Modernization

We audit your current loyalty platform, punch cards, or disconnected apps, then plan the migration. We add what the old program lacked, such as one guest profile or lift measurement. Members and balances move over in phases, with every balance reconciled.

FAQ

Why build a custom program instead of using a loyalty SaaS?

SaaS platforms launch fast and work well for standard programs. They can limit multi-brand earning, franchise funding, and how you use guest data. A custom solution fits your program design, and you own the data and the roadmap.

Can we move existing members without losing their points?

Yes. We migrate members, balances, and history in phases and reconcile every balance. Guests keep their points and status, and old cards or apps keep working during the switch.

How do you know an offer worked?

Each campaign runs with a control group that doesn’t get the offer. The difference in visits and spend shows the true lift. We cut or change offers that don’t pay back.

How do you handle guest privacy and consent?

We record consent for each channel and honor it right away. Guests can view and delete their data. We build to privacy laws that apply to your markets, such as CCPA or GDPR.

Can delivery platform guests join the program?

Where platforms share guest data, orders link to profiles. Where they don’t, packaging inserts and QR codes invite guests to join and order directly next time.

Who funds rewards in a franchise system?

You decide. The system can split reward costs between franchisor and franchisees by rule. Each franchisee sees their own costs and results.

Turn first-time guests into regulars within four visits

Share a sample of your guest and loyalty data. We’ll show you where a custom program could win back the most guests first.

Customer loyalty software for restaurants we provide

Restaurant loyalty software that wins back the guests you’re about to lose

Most programs reward regulars who would come back anyway. We build loyalty software that uses AI to spot guests drifting away and send the offer most likely to bring them back.

Why points alone don’t build loyalty

Who we serve

Single-brand chains

Multi-brand restaurant groups

Franchise systems

Challenges we address

Rewards that go to the wrong guests

A guest profile split across channels

Offers nobody can measure

Our process at Svitla

We study your guest data

We design the program with you

We build the guest profile first

We launch in test markets

We scale and keep testing

Unified guest profile

Flexible earning and rewards

Personalized offers

Omnichannel engagement

Feedback and recovery

Program analytics

Is custom restaurant loyalty software the best option for your needs?

Almost done

Thank you!

Important integrations for restaurant loyalty solution

POS

Mobile app and online ordering

Third-party delivery platforms

Reservations and waitlist

Email, SMS, and push platforms

Payments and gift cards

More repeat visits

Higher spend per visit

Lower discount waste

More direct orders

Guest data and program design

Profile, rewards engine, and integrations

Test markets, AI, and scale

How many of last month’s guests will never come back?

How much does restaurant loyalty software cost?

Estimate the cost of your restaurant loyalty solution

What is your goal?

How is your business structured?

How many locations will the program cover?

Do you have an existing program?

Which integrations do you need?

Which AI capabilities interest you?

What is your timeline?

What is your budget range?

Almost done

Thank you!

Check our client success cases

Rainmaker: Hotel Guest Portal

Global Traveling Platform Monitoring

Hotel Customer Experience Platform

Consulting

Engineering

Modernization

FAQ

Why build a custom program instead of using a loyalty SaaS?

Can we move existing members without losing their points?

How do you know an offer worked?

How do you handle guest privacy and consent?

Can delivery platform guests join the program?

Who funds rewards in a franchise system?

Turn first-time guests into regulars within four visits