Complete Platform Overhaul In Just Six Months

Over the years since the portal’s inception, the product backlog has grown exponentially with enhancements and features that GS1 wanted to provide for its members. They found it increasingly difficult to deliver the product backlog due to the platform’s native capabilities and the specialist skill set required to maintain and customize it.  

Even minor content changes required technical capabilities well beyond those of the marketing and support teams responsible for updating them.  

GS1 needed a more robust and scalable platform to deliver an improved customer experience for its members.  

After looking at the membership portal through the customer experience lens, GS1 identified that the customer journey had become disjointed due to the addition of new features over the years. It was clear that the user experience needed an overhaul to improve usability and increase adoption. 

GS1’s strategic decision to procure and implement the OutSystems platform has enabled it to rapidly develop and deliver solutions for its members.  

GS1 has also enabled staff members from its product and marketing teams to make configuration changes and content updates via the various secondary applications created. This frees up their specialized development team to focus on the ‘meatier’ development work.  

In summary, the outcome of the build was:  

• customer experience transformation  

• application modernization  

• reduction in complexity that is inherent in legacy systems and architecture  

Members were consulted and involved in the re-design process, providing valuable insight to ensure we were delivering an experience that meets the needs of our broad membership base.