Platform That Combines Online Ordering With Brand And Business-Building Information 

Using a large Field Sales Force team to facilitate ordering, the FMCG was under pressure from retailers to move to a digital-based order management and fulfillment system and to enhance its legacy systems. This strategic initiative was driven by the objective of meeting increasing demand, mitigating the risk of human error, and fostering innovation, such as using customer ordering behavior to inform strategic business decisions to increase revenue.  

The solution ran on software that had already been tested and proven in Australia and New Zealand. This platform, supported by reliable integration and security measures, also aimed to facilitate enhanced interaction with retailers, providing invaluable business development insights and brand-centric information to support core ordering functionality. 

The platform is available to virtually any device, from desktop, laptop, and tablet through to smartphone ordering, allowing orders to be made anywhere, anytime. It provides mobile-streamlined retailer interaction from handheld devices. Each touchpoint is specifically designed to enhance the relationship with retailers.  

In addition to ordering, the portal is a secure location for business-building and brand information. FMCG affiliates now have instant access to retailer ordering data.  

Retailers benefit from a comprehensive overview of performance, from current stock orders to year-on-year results.  

This allows FMCGs to better engage with retailers through extensive brand information, trade incentives, and business tools, delivered through engaging video content, workbooks, and training modules. In addition, retailers can access current pricing information, the latest promotions, news, and the latest product details in one centralized location.