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Madia | Case Study | Svitla Systems





Web, QA


Digital Marketing


PHP, JavaScript, HTML5, CSS, Magento

Project type



Madia is a full-service Internet company with over 15 years of experience in providing Ecommerce solutions for small and medium-sized enterprises as well as multinationals. Madia is mainly focused on developing web-shops including their hosting, design, support, customization, and maintenance.

Business needs:

Create from scratch a multi-language e-commerce solution for large electronics manufacturers and develop similar platforms for other industries (medical devices manufacturers, retailers and more).

Develop custom modules for Magento (SKU QR codes, vector graphics for printing, product archives, reindexation, performance optimization, JSON file imports, distance calculation for dealers, sitemaps, custom attributes for SKU, IP address redirection module).

Develop a powerful Ecommerce solution in over 40 languages to host 37 multi-stores.

Integrate with external services like ClipLister and Youtube.

Update product database daily.

Import inventory information (stock availability in online and offline stores).

Suggested solutions from Svitla:

Apply Magento 2 and PHP5 technologies.

Customize language database for multi-language web-stores.

Use custom modules to extend the Magento 2 base functionality.

Use external API for product videos (Youtube).

Use XML format to update product databases and optimizing cache memory.

Create a script to update dealer information.


Programming languages: PHP, JavaScript, HTML, CSS

Frameworks: Magento 1,  Magento 2

Protocols and API: SOAP, REST, XML/XSLT, external API

Databases: MySQL

Tools: GIT, Jira, Slack, cURL

Cloud: AWS

Value delivered

A stable full-fledged Ecommerce solution available in 40 languages to host 37 multi-stores offering more than 2000 items for sale.
Increased the flexibility of the the Ecommerce platform configuration thanks to the customized Magento 2 modules.
Updated new product and inventory databases.
Enhanced quality of product videos by integrating external services API.
Stabilized product functionality by implementing the AWS cloud solution that can support a large number of website visitors.
Enable the collection of marketing analytics.
Simplified the Ecommerce platform update by implementing the automated compatibility check with a new version of Magento 2.

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